BASELINE exposes the truth behind AI’s unstoppable rise.
In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
What if the real question isn’t "what" we’re building - but "why"?
I started BASELINE to explore a question that kept following me. What is all this really for?
After years building startups, leading global product teams, and working at the edge of emerging tech, I wanted to create a space for honest conversations about where AI is taking us. BASELINE is where I speak with the people shaping that future - founders, researchers, policymakers and ask what it all means for humanity.
Because the frontier isn’t a destination. It’s a mindset.
BASELINE034 - Bob De Caux - Inside IFS’s Industrial AI Machine
Bob shares his journey from academic research to frontline AI strategy, giving us a clear view of what it takes to lead artificial intelligence efforts at scale inside a global tech business. The discussion is grounded in the major shifts happening in 2025, including government mandates for Chief AI Officers, the rise of enterprise AI adoption, and the commercial push behind robotics and agentic systems.
This episode is a snapshot of a critical turning point where AI moves from hype to infrastructure, from theory to decision-making, and from code to culture. If you want to understand how business, leadership, and technology are colliding in real time, this is the one to watch.
Artificial Intelligence: Utopia or dystopia?
BASELINE033 - Gavin Ray - Can you still tell who's human?
Gavin Ray is back on BASELINE and rejoins us because GPT-4.5 just passed the Turing Test-scoring 73% when given a persona. That means most people thought the AI was the human. In this episode, we explore what that really means, and how you can still stay ahead by learning the skill of prompt engineering.
We dive into conversational prompting, emotional mimicry, AI behaviour design, and test whether Gavin can spot the difference between real and generated responses. If AI now sounds human, the only thing that sets you apart is how you speak to it. This is your field guide to understanding and mastering generative AI.
Artificial Intelligence: Utopia or dystopia?
BASELINE032 - Sam Empson - Should Machines Act Human?
Sam Empson is one of the most exciting engineers working at the edge of AI. In this episode, he shares how he is building agentic systems that do more than generate language. These systems reason, plan, retrieve data, and take meaningful action in the real world. From synthetic empathy that boosts customer satisfaction to intelligent reinforcement modeling shaped by behaviour analysis and rubrics, Sam explains how these systems are designed, refined, and deployed at scale.
He also gives us a look into his own development process, using cutting-edge tools like Cursor to work faster and smarter with AI in the loop. This is not speculation. Sam is leading the way, and his clarity, energy, and technical insight make this conversation essential for anyone building the future of AI.
Artificial Intelligence: Utopia or dystopia?
BASELINE031 - Brendon Warwick - AI is Coding at the Speed of Thought – Are Engineers Obsolete?
Brendon Warwick is a leading engineer who has worked at some of the most cutting-edge companies, from high-frequency trading at G-Research to AI-driven development at Hyperexponential. With expertise in low-latency, high-stakes systems, he combines technical precision with a deep understanding of AI’s role in engineering.
In this conversation, he explores how AI is reshaping software development, whether tools like Cursor and Copilot are making engineers stronger or obsolete, and the challenges of AI accountability in critical systems.
Artificial Intelligence: Utopia or dystopia?
BASELINE029 - Ross Parrett - AI, Free Speech & Government Control – The Truth You Need to Know
In this episode of BASELINE, we’re joined once again by Ross Parrett, who brings his sharp insights into global AI developments, media control, and digital rights. As AI continues to shape what we see, hear, and believe, Ross breaks down the latest global news, offering a thought-provoking perspective on its impact.
With his deep knowledge of ethics, technology, and free speech, we explore whether AI is becoming a tool for control or empowerment, from Apple’s stance on encryption and government surveillance of federal workers to the growing influence of AI in shaping media narratives. This is a conversation you won’t want to miss.
Artificial Intelligence: Utopia or dystopia?
BASELINE027 - Al Martin - AI, Quantum & The Battle for Our Future
Al Martin is a leader who delivers. As IBM’s Global VP of Technical Sales, he commands a 4,000+ strong team shaping the future of AI, hybrid cloud, and enterprise technology. With over two decades inside IBM, he’s led at every level: AI development, quantum strategy, and large-scale digital transformation turning complex technology into real business impact.
He doesn’t chase hype; he builds what lasts. A relentless learner and the host of Making Data Simple, Al believes AI is separating winners from losers, and quantum will rewrite the rules entirely. If you’re not paying attention, you’re already behind.
Artificial Intelligence: Utopia or dystopia?
BASELINE030 - David Bradley - Mastering the Human Algorithm: The Secret to Real Influence
David Bradley is a master connector, entrepreneur, and the driving force behind Revellers’ Club - an exclusive network where business, influence, and creativity collide. In this episode of BASELINE, David reveals the hidden psychology of networking, the real power of human relationships in an AI-driven world, and why the best deals happen over dinner, not in boardrooms.
With his signature wit, boundless energy, and sharp observational skills, David unpacks the art of influence, storytelling, and the future of connection in an era dominated by technology.
Artificial Intelligence: Utopia or dystopia?
BASELINE028 - Glen Calvert - The Collapse of CRM
Glen Calvert, founder of Kaizan, is a relentless operator with laser focus and high conviction in AI as the next evolution of sales. He isn’t experimenting, he’s executing. He sees AI replacing slow, outdated CRMs with real-time agentic systems. Sales teams are already being outpaced, and those who don’t adapt will be left behind in the AI-first era.
Artificial Intelligence: Utopia or dystopia?
BASELINE026 - Why AI Won’t Save You – Unless You Fix THIS! Jack Perschke on AI Enterprise Adoption
In this episode of BASELINE, I sit down with Jack Perschke, the CEO of Great Wave AI, a company fixing AI adoption in enterprises by tackling trust, control, and efficiency. Jack isn’t just another AI founder—he’s a mission-driven leader with a deep corporate background and military-honed precision, cutting through hype to deliver real, scalable value.
More about Great Wave AI: https://greatwave.ai/trusted-gen-ai-guide/
Jack can be found here: https://www.linkedin.com/in/jackperschke
Artificial Intelligence: Utopia or dystopia?
BASELINE025 - Carl McCammon - AI, Energy & the Fight for UK Independence
Carl is a leading expert in green energy, AI-powered grid optimization, and sustainable infrastructure, pioneering solutions that integrate wind power, solar farms, Virtual Power Plants (VPPs), and real-time AI analytics. As a key figure in the energy transition movement, he’s working to ensure that the UK remains competitive, resilient, and independent in an era of increasing energy volatility.
Power isn’t just about keeping the lights on, it’s about energy security, AI-driven renewables, and the UK’s economic independence. In this episode of BASELINE, we sit down with Carl McCammon, CEO of The Energy Group, to explore the future of renewable energy, artificial intelligence, and national sovereignty in a rapidly evolving global landscape.
Artificial Intelligence: Utopia or dystopia?
BASELINE024 - Stephen Warwick - Will AI Take Your Job? AI, Industry & Britain’s Future
If you’ve been feeling uncertain about AI’s impact on the future of Britain, this conversation will change your perspective.
Stephen Warwick is a technology executive, Co-Chair of the Confederation of British Industry (CBI) Innovation Board, and Trustee Board Member at AbilityNet. With a deep understanding of AI, enterprise technology, and business innovation, he plays a key role in shaping the future of UK industry and digital accessibility. Passionate about AI as an augmentation tool rather than a replacement, Stephen advocates for responsible innovation, workforce upskilling, and the integration of AI to drive inclusivity and progress.
On January 13, 2025, UK Prime Minister Keir Starmer called AI the “defining opportunity of our generation.” But is Britain truly seizing this opportunity? Or are we falling behind?
Artificial Intelligence: Utopia or dystopia?
BASELINE023 - Eric Herzog - Can Data Make You IMMORTAL?
Eric Herzog is a globally renowned technology leader and the Chief Marketing Officer at Infinidat, bringing nearly 40 years of expertise in data storage, enterprise infrastructure, and innovative marketing strategies. With a career spanning startups to tech giants like IBM, EMC, and Seagate, Eric has shaped the way organizations approach data management and storage solutions.
In this episode of BASELINE, Eric shares his insights into how AI is driving the next wave of efficiency, scalability, and security in enterprise IT. Infinidat is at the forefront of AI-powered storage technology, offering solutions that deliver 100% availability, robust cybersecurity, and optimized performance for data-intensive workloads. Eric discusses how Infinidat’s approach is transforming enterprise storage and enabling businesses to adapt to the demands of modern AI-driven infrastructure.
Artificial Intelligence: Utopia or dystopia?
BASELINE022 - Rodney Foreman - The Power of the Idea
Rodney Foreman is a thoughtful and deeply reflective leader with decades of experience driving innovation in complex organisations. As the Chief Revenue Officer at Itential, Rodney has been instrumental in shaping how AI and automation transform enterprise networks. With a career spanning roles at IBM, Nutanix, Vapor IO, and more, he understands the essential balance between technology and human creativity.
In this episode, Rodney shares his insights on the “power of the idea,” the irreplaceable value of human ingenuity, and how AI augmentation can propel us toward a more connected and innovative future.
Artificial Intelligence: Utopia or dystopia?
BASELINE021 - Vaibs Kumar - The Human First Revolution of Generative AI and Intelligent Systems
Vaibs Kumar is the Senior Vice President of Technology at IFS, a deep thinker, and a visionary technical leader. With expertise in AI integration and innovation, Vaibs is driving transformative change in the systems that power industries globally. His human-first approach, grounded in emotional intelligence and a commitment to accelerated learning, is redefining how technology can enhance productivity and create value.
Vaibs shares unique insights into foundational truths, reinforcement learning, and the iterative process of innovation in AI. Whether you’re intrigued by the ethics of AI, the future of foundational models, or practical use cases, this episode is a comprehensive look at where AI is headed and how it’s reshaping the industries we rely on every day.
Artificial Intelligence: Utopia or dystopia?
BASELINE019 - Brave New World - Huw Jones on Agentic AI, Trust, and Humanity’s Future
Huw Jones is a trailblazer in the application of AI within the financial services sector, combining military precision with cutting-edge technological expertise. As one of the foremost leaders in agentic AI, Huw is driving innovations that emphasise trust, empathy, and human-centered design.
With a focus on transforming customer interactions and integrating conversational memory, he is reshaping how AI operates in the real world. His unique approach balances ethical considerations, business priorities, and incremental advancements to ensure AI enhances daily life while safeguarding against misuse.
In this episode, Huw shares his vision for a future where technology and humanity thrive together.
Artificial Intelligence: Utopia or dystopia?
BASELINE020 - Errol Rasit on AI's Future Optimism, Agility, and Multimodal Innovation
Errol Rasit is a dynamic and forward-thinking leader in emerging technologies, serving as the Managing Vice President of Emerging Technologies Research at Gartner. Known for his infectious energy and unwavering optimism, Errol brings a unique perspective on how artificial intelligence and innovation can shape a brighter future.
With a deep belief in the power of curiosity and discovery to drive progress, Errol shares his insights into the transformative potential of AI across industries.
Artificial Intelligence: Utopia or dystopia?
BASELINE018 - TRENT KALISCH SMITH - Are You the Product? AI, Targeted Ads, and the Ethics of Data
We sit down with Trent Kalisch-Smith, a brilliant and engaging AI expert working at the forefront of data analytics and targeted advertising. From Snowplow’s innovative approach to data transparency to the ethical dilemmas of using AI to sell, this episode uncovers the truths and trade-offs of how data fuels modern technology.
Artificial Intelligence: Utopia or dystopia?
BASELINE016 - Sven Strassburg - Quantum, Sustainability & AI
Sven Strassburg is a seasoned technologist and pragmatic problem solver with decades of experience at the forefront of technological innovation. With a sharp focus on both mental and technological puzzles, Sven combines deep curiosity with a critical mindset, often asking the vital question: “Just because we can, should we?”
His expertise spans AI, quantum computing, and the intricate interplay between humanity and technology, making him a powerful voice in navigating the ethical and practical challenges of our rapidly evolving digital age.
Artificial Intelligence: Utopia or dystopia?
BASELINE017 BEN LOWE - Agentic AI, Sales Transformation & The Future of Work
In this episode of BASELINE, Ian and Ben explore how AI is reshaping sales, business, and global economies. Together, they dive into topics ranging from Agentic AI and generative AI in sales to cultural approaches to AI, the ethics of technology, and the challenges of leading a company in a rapidly changing world.
https://lighthousetechnology.ai
Artificial Intelligence: Utopia or dystopia?
BASELINE015 - Abdi Timer - IBM Granite 3.0, Generative AI, and the Future of Ethics
In this episode, Ian speaks with Abdi Timer, a leading mind in data science and AI, to explore the transformative power of AI and the critical role of ethics and governance in its application.
Abdi dives into IBM’s Granite 3.0 language model, AI legal challenges, open-source innovation, and the future of artificial general intelligence (AGI). He tackles profound questions about AI’s ability to replicate humanity, mitigate legal risks, and whether AI will lead to utopia or dystopia.
Artificial Intelligence: Utopia or dystopia?
BASELINE014 - Ross Parrett - AI, Global Power Shifts & the Tower of Babel
Join us as Ross unpacks global finance, AI, and the Tower of Babel’s modern parallels in this thought-provoking episode—insights only, not investment advice!
In this episode of BASELINE, Ross unpacks global economics, cutting-edge tech, and humanity’s future. We explore Amazon FBA, car manufacturing, gigafactories, and the promise of longevity research. From cryptocurrency trust to mBridge as a dollar alternative, we examine the shifting tides of finance.
Ross also tackles the global AI race, questioning if China will build AGI first, and draws parallels between the Tower of Babel and AI’s potential to unify—or divide—humanity. Could AI be our greatest challenge or the ultimate tool for unity?
Artificial Intelligence: Utopia or dystopia?
BASELINE013 - Vijay Rathore - Wisdom meets Artificial Intelligence
In Wisdom Meets AI: Vijay Rathore on Microsoft Copilot, Infosys Topaz, and the Future of Artificial Intelligence, we dive into how human wisdom shapes AI’s potential.
Vijay Rathore, a leader in Infosys’s Microsoft Copilot initiatives, explores Infosys’s Responsible AI Suite, the societal ripple effects of AI, and the possibilities of AGI. Together, we tackle the critical question: will AI lead to a utopian or dystopian future? Don’t miss this essential conversation on trust, ethics, and AI-driven transformation.
Artificial Intelligence: Utopia or dystopia?
BASELINE012 - Dr Piotr Sirko - Sit, Stay, Innovate
In this episode of BASELINE, we chat with Dr. Piotr Sirko, a data scientist-turned-entrepreneur, about cutting-edge developments in AI, robotics, and electric vehicles.
From Boston Dynamics' Spot robot to neural plasticity and Elon Musk's influence, Piotr shares insights from his journey in neuroscience, machine learning, and tech entrepreneurship. We explore themes like freedom vs. surveillance, the economic potential of EVs, and intellectual property challenges in the AI era.
This episode highlights how innovations in AI and robotics are reshaping our world.
Artificial Intelligence: Utopia or dystopia?
BASELINE011 - Joe Mayhew - Beyond the surface
Ian welcomes Joe Mayhew, whose innovation journey started in the high-stakes world of Formula 1, where he helped secure the F1 Constructors’ Championship. Joe shares how unseen AI infrastructure drives real transformation, extending beyond tech to reshape business intelligence and organizational impact.
They discuss synthetic intelligence as a transformative force across industries—from pharma to agriculture—highlighting AI's role in productivity, reskilling, and long-term growth. Joe’s balanced, step-by-step approach to AI adoption reveals it as a foundational intelligence, reshaping industries and society.
Artificial Intelligence: Utopia or dystopia?
BASELINE009 - Sebastian Weir - Guiding AI with humanity
In this BASELINE episode, I take a powerful journey with Sebastian Weir, a dynamic thinker whose path from northern England to top-tier financial consulting has fuelled a compelling vision for AI’s future.
Together, we tackle the high-stakes risks and incredible opportunities AI brings to consultancy, financial security, and everyday life. From battling deepfake scams to exploring groundbreaking family-safe banking systems, Sebastian shares a bold perspective on using AI not only to innovate but to safeguard our humanity. Join us as we push the boundaries of tech, values, and vision—discussing a future where AI truly empowers us all.
Artificial Intelligence: Utopia or dystopia?
BASELINE010 - Rob Paton - AI and the soul of creativity
Explore the fascinating intersection of human creativity and artificial intelligence in this BASELINE episode featuring Rob Paton, a renowned branding expert with a proven track record of generating over half a billion dollars in revenue through his iconic campaigns.
Rob shares invaluable insights on the enduring power of human creativity amidst the rise of AI and discusses whether AI can truly support the unique magic that fuels lasting brands. From the legendary 1997 Volkswagen Polo advert to the future of creative expression in a tech-driven world, this conversation delves into topics such as the democratization of creativity, AI’s role in brand creation, and the subconscious artistic process.
Join us to uncover how we can preserve the soul of creativity and learn how to build brands that resonate in an era increasingly influenced by AI.
Artificial Intelligence: Utopia or dystopia?
Inside BASELINE - Big Tech & Trump The 2024 Showdown
In this charged episode of Inside BASELINE, we explore a tech-driven political battleground where billionaires, AI, and Big Tech collide with the potential return of Trump. From Elon Musk’s xAI and its supercomputing ambitions to Google’s Gemini and Apple’s quiet power plays, this episode unpacks how the giants of Silicon Valley are aligning—or bracing—for a potential Trump administration.
With insider insights on political influence, the AI arms race, and billionaires’ complex loyalties, this is the ultimate look at what’s at stake for tech if MAGA rises again.
Artificial Intelligence: Utopia or dystopia?
Inside BASELINE - OpenAI's Bold Moves, Microsoft Tensions & The Real AGI Question
In this Inside BASELINE episode, we’re peeling back the layers on one of the biggest AI players—OpenAI.
From its rocky relationship with Microsoft to the headline-making departures of top leaders, OpenAI is pushing boundaries that go beyond mere tech advancements. Are we witnessing a crafted narrative designed to set the stage for true Artificial General Intelligence (AGI), or is it a strategic move to exit a tightly bound Microsoft partnership?
We'll dive into Elon Musk's criticism of OpenAI's shift to profit-focused goals, the curious decisions behind their fundraising, and the media's role in framing the AGI debate. This episode isn’t just about AI; it’s about the high-stakes drama of tech's most powerful minds vying to control the future. Buckle up and decide with us: is AGI on the horizon, or is this all just an elaborate PR play?
Artificial Intelligence: Utopia or dystopia?
BASELINE008 - ALEX PARTRIDGE - Beyond the podium
Breaking Barriers: Alex Partridge on AI, Neurodiversity, and Life Beyond the Olympic Podium
In this thrilling episode of Baseline, we sit down with Alex Partridge, a world champion rower and Olympic medalist who has reached the pinnacle of both physical and mental performance. Alex takes us on a journey through his remarkable transition from elite sports to navigating life with dyslexia and ADHD, ultimately channeling his unique talents into the forefront of blockchain and AI technology.
From optimizing sports performance to reshaping complex financial systems, Alex reveals how he has harnessed AI to create greater diversity in the workplace and enhance his productivity. This episode offers an intimate and eye-opening exploration into the mind of a global elite athlete, his relentless drive for excellence, and the transformative power of AI in breaking down barriers for neurodiverse individuals.
Whether you’re a sports enthusiast, a tech lover, or just looking for some deep inspiration, Alex’s story of resilience, focus, and innovation will leave you ready to tackle your own personal challenges.
Artificial Intelligence: Utopia or dystopia?
BASELINE007 - DAVID EDWARDS - Battlefield to AI
From the Battlefield to AI Breakthroughs: An engineer's vision for the future of technology
In this episode, we dive into the extraordinary journey of a Royal Airforce Engineer who has been at the cutting edge of technology for decades. From helping create the very foundation of the internet we rely on today, to using AI to build a business in just one week, this remarkable inventor has consistently pushed the boundaries of what's possible.
He shares how AI can revolutionize productivity, including the mind-blowing feat of speeding up development by 8640 times! Join us as we explore his daring challenges to industries like insurance, his reflections on AI as a weapon, and even the surprising concept of an AI bird bath. This episode is a fascinating look into the mind of a visionary who’s still shaping the future with every move he makes.
Artificial Intelligence: Utopia or dystopia?
BASELINE006 - MARK PATERSON - The Human Edge: AI and Recruitment
The Human Edge: Mark Paterson on AI, Emotional Intelligence, and the Future of Recruitment
In this episode of BASELINE, Mark Paterson, one of London’s top executive recruiters, explores the profound impact of AI on recruitment and how it’s reshaping the industry. From the dislocation between language and intelligence to AI-led interviews, Mark shares his concerns about AI’s lack of emotional intelligence (EQ) and its ability to truly assess human qualities.
We also discuss key topics like handling gaps in your CV, identifying toxic workplace cultures, and whether AI can coexist harmoniously with human intuition in recruitment. This insightful conversation provides a deep dive into the evolving role of humans in the age of AI, and the existential questions facing the workforce today.
Artificial Intelligence: Utopia or dystopia?
BASELINE005 - GEMMA WOODCOCK - Language and perception of intelligence
In this episode of BASELINE, we explore the relationship between language and intelligence, examining how Large Language Models like ChatGPT differ from human thought.
We also discuss the risks of closed AI systems, AI’s impact on industries like healthcare, and the evolving role of AI in public services. From AI transparency to the EU AI Act, this episode offers valuable insights into the future of artificial intelligence.
Artificial Intelligence: Utopia or dystopia?
BASELINE004 - GENE ALLMARK KENT - Precision and purpose
In this BASELINE episode, Gene Allmark-Kent shares insights on the profound value of family, his commitment to purposeful work, and his unique integration of AI across creative and professional landscapes.
From music creation to vocational tools, Gene brings precision and care to everything he does, representing a vision that resonates both in industry and in personal legacy.
Artificial Intelligence: Utopia or dystopia?
BASELINE003 - STEPHEN WARWICK - The human side of AI
Join us as we sit down with Stephen Warwick, a global technology leader, whose insights on Artificial Intelligence are deeply rooted in both technological advancement and human values.
Stephen offers a nuanced understanding of how AI can drive productivity in today’s world while maintaining a profound respect for the human condition. Our conversation delves into the fascinating intersection of AI and humanity, underpinned by a deep moral compass and a genuine appreciation for what it means to be truly human.
Artificial Intelligence: Utopia or dystopia?
BASELINE002 - ALEX SEYMOUR - Human values in AI, a new era
How human values are infused into artificial intelligence and how we are entering a new era of human productivity.
Alex is at the cutting edge of technology products based on AI. He is a visionary and able to articulate complex concepts and subjects into a very accessible narrative. Here is an amazing insight into how and why artificial intelligence is being built.
Artificial Intelligence: Utopia or dystopia?
BASELINE001 - GAVIN RAY - AI's impact and the key role of CPO
Why the AI infusion in the latest Apple announcement is so important and why the Chief Product Officer could be one of the most critical roles in technology Gavin (https://www.linkedin.com/in/gavin-ray-innovation4growth/) is an expert in the areas of product and software system design, original starting out with a PhD in Computer Networking.
As a Chief Product Officer and technology advisor, he has led product portfolios and technology consulting across internet, mobile and enterprise software with some of the world’s largest companies. Recently leading the UK’s largest property tech product portfolio and now supporting some of the latest healthcare data and VC funded startups.
Artificial Intelligence: Utopia or dystopia?
Disclaimer: Nothing in this video should be considered financial, legal, or investment advice. Always do your own research.
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